One of the biggest uncertainties about live streaming that we always hear is, “How do I get people to participate in my live stream?” A live stream is no different than a webinar or an event, and you can promote it just the same.

Conducting contests, promoting in email, and advertising on your page are all ways to get people excited about your live event. People love to be recognized on live broadcasts, and they are more likely to share if you offer incentives such as a giveaway to the person who shares the video the most.

Also, keep it interactive even if you don’t want to take questions. You can do things like asking everyone to comment about something or write in where they are from. Watch the video below to see Donna Davis explain the best ways to get people excited about your live stream.