Your organization will add excitement, sponsorship dollars, brand awareness, and loyalty among participants. One client grew from 15 active members to more than a thousand by adding live streaming. The Georgia Hand And Upper Extremity Special Interest Group wanted to reach members throughout the state. So, they began live streaming events. Some members feared live streaming would hurt attendance. It actually boosted in person attendance, helped boost the brand by reaching more people online, and made the events more exciting. Participants could also watch the meetings again the next day. After an event is live streamed using multiple cameras, you have a finished video, all the editing is done during the event. No waiting weeks to get your video. As you know, people are most interested right after the event.